The project
Good pasta deserves a better box.
01
The brief
Pastaio a Mano makes pasta from UK-grown heritage grains and stone-ground flours. To compete on the shelves of one of the UK's most prestigious stores, it needed to move on from bagasse trays to packaging that matched the product.
02
What we did
We prototyped and produced a custom crash-lock base box with a 5cm viewing window so the pasta sells itself, produced entirely on shelf-grade, eco-friendly card stock.
03
The result
Packaging that looks at home in Selfridges, made the way the brand makes its pasta: carefully, and with the planet in mind.
- Packaging design support
- Prototyping
- Finishing