Print Marketing Trends to Watch in 2025
We let you in on the latest trends connecting businesses with their customers in new and innovative ways. From personalised print to interactive experiences; jump right into the exciting trends currently transforming the print marketing landscape.
Personalised Graphics
Still not printing personalised graphics tailored to your target audience? You’re missing a trick, let’s get personalisation working for you.
Brand marketing today is all about speaking directly to your customers. By using simple data tables, you can build custom direct mail campaigns and print micro-targeted brochures with the power to engage your customers based on their exact interests.
Imagine, as a customer, receiving a beautifully designed bespoke brochure – or even something more left-field like a tea bag or a chocolate bar, tailor-made just for you (hey Jason, have a brew on us). Wouldn’t that make you feel special and valued?
Interactive Print and AR Marketing
Interactive print is a game changer for marketing, elevating traditional print products to the next level of engagement. Contrary to popular belief, print has been moving along with the times as quickly as any other industry. And what we’re able to offer is only becoming more inclusive and adaptable. By using new marketing strategies, and incorporating interactive elements, you can forge unforgettable experiences for your customers.
Give your customers a multi-media approach to content, mixing readily available physical print and displays with a virtual side. Use QR codes or NFC tags built into your displays to access interactive content like quizzes, videos, games, or just about anything you can think of.
Just like bell-bottom jeans, QR codes are proof that everything old can be new again – except this time, they’re not just a trend. They’ve gone from the tech graveyard to being an everyday essential!
A common example of interactive print is the use of QR codes on restaurant menus, which comes with a large ‘pros’ list that is guaranteed to turn heads.
Imagine never having to wait for what feels like forever to grab the bill or dealing with the awkwardness of splitting the check with your friends. With one quick scan of a QR code, those hassles disappear! Not only can you browse the menu through your phone, but many restaurants now let you order and pay right through the app/website. It’s fast, easy, and perfect for making your dining experience smoother and more enjoyable. Plus, who doesn’t love the idea of cutting out the wait and diving straight into what matters- enjoying great food and good company!
Your audience is more likely to interact and engage with content when a brand cares enough to take the time to connect on a more personal level.
The more time they spend on your content – be it physical or in the virtual realm – the more likely your audience is to think of you when it comes to purchasing, converting them into customers.
Additionally, as interactive print enables direct purchase, when you’re next standing in front of that poster with the shiny new earrings on, you don’t have to spend hours searching the internet, one scan of that QR code at the bottom of the advert will lead you straight to the website.
Targeted Direct Mail
Have you ever tried using direct mail for outreach or retention? MarketReach has found that direct mail leads to around 80%+ open rates, compared to less than 30% for a well-done email marketing campaign. As we touched on earlier in the article, with today’s tech, there are some genius applications for direct mail marketing.
It’s a great marketing tool that allows you to reach a wide but targeted audience with personal messages.
In a cluttered digital world, customers tend to pay attention to physical mail over digital ads – so why not use something attention-grabbing, something people are more likely to look at rather than an online ad forced onto the side of a forum, that’s really more annoying rather than engaging.
One great way to build direct mail into your ecommerce solution is to leverage the read rate of physical mail to capture lost baskets. How might you do this, you may ask? Well, if you’re ahead of the game and have tracking built into your site already, you already know exactly who is thinking about purchasing what. Take this data and apply it directly to your physical mail, reminding your customers not to miss out.
You can tweak your mail to your target customer’s interests and preferences by using their names and meeting their unique needs. This can be segmented using demographics or past purchase behaviour to help you create more targeted content that resonates with the individual customer. This personal touch can make your messages feel genuine and leave a lasting impression.
The tangible experience of receiving mail leads to higher engagement and response rates, making it a great way to make your company memorable.
Conclusion
Print marketing is evolving in ways that blend tradition with innovation. The trends we’ve explored in this article – personalised graphics, interactive print, AR marketing and direct mail – are redefining how businesses engage with their audience and enabling us to connect with our customers on a deeper level. Embrace these trends and watch your marketing campaigns grow!