To make a robust, functional,
FSDU entirely sustainably.
The unit also needed to be designed within a compact footprint to allow for fit-out in all kinds of independent stores, lots of which are bounded by floorspace.
We worked with the client to produce a sustainable solution, by opting for metal drip trays as opposed to plastic. This helps us keep materials out of the plastic recycling chain by controlling waste materials, as well as the added benefit of extended material longevity. These elements are reusable and recyclable if required.
The first challenge was to overcome loadbearing capacity requirements whilst maintaining strong sustainability credentials. As a result, our experienced design team produced a Swedboard unit that is 100% recyclable, recycled, FSC certified, with negative CO2 emissions. The unit is designed to be shipped flat with simple assembly for reduced distribution emissions.
We produced a four-colour unit that incorporated reverse-side graphics for situations where the unit wasn’t placed against a wall – leaving no stone left unturned for communication – ensuring that branding wasn’t obscured by pumps on the shelves, and that drip trays were accurately placed without drawing attention.
All labels are printed and cut from completely recycled materials, allowing for product variants to be quickly and easily updated without adding any waste. To comply with the latest regulations, each refill-formulation requires an over-sticker to be applied to each shopper-filled container.
We’ve made sure to feature Faith In Nature’s branding effectively and prominently across the entire unit, ensuring brand visibility from every angle. Bold colours and contrasts bring the header to focus, where we’ve built in the eye-catching brand messaging.